#National News: Lower Parel West, Mumbai, June 10, 2023 In August 2022, Disney Star was awarded the rights to broadcast in India all ICC tournaments until 2027.
In a bid to challenge Mukesh Ambani JioCinema’s growth in the country, Disney+ Hotstar on Friday announced that the Asia Cup and ICC World Cup 2023 tournaments will be made available as free-to-view to all mobile phone users accessing their application.
However, more than 540 million smartphone users across India will have the opportunity to watch the Asia Cup and ICC World Cup 2023 tournaments for free.
The move by Disney+Hotstar has come at a time when Asia’s richest person, Ambani, has been betting heavily on live streaming of sports matches in recent months.
Sajith Sivanandan, head of Disney+Hotstar, said that “Disney+Hotstar has remained at the forefront of the rapidly evolving OTT industry in India, and the various innovations we have introduced to continue enhancing the viewer experience have allowed us to delight our audiences across the region. Making the Asia Cup and ICC World Cup 2023 tournaments available to a wider audience, we believe, it will help us to grow the overall eco-system”.
